Part 2: How to communicate
Communication comes in different forms. The obvious forms are language (written, spoken, and listening) and numbers. Language is really good at communicating context and relationships. Numbers are very good at communicating precisely. Language is really bad because it can be vague and the meanings of words can change unexpectedly. Numbers are dangerous because they may give a precise answer to the wrong question.
A previous post noted why effective communication was important but, in a sense, that is the easy part. The challenge for anybody interested in the real estate business is that everybody must develop a personal style which combines both forms of communication. Given the range of people who interact with real estate, people who want to excel must be able to adapt their style to a specific audience.
At the university level, we focus less on the techniques of what to do and more on practice (and on what to not do). Based on our teaching experience, some simple bits of advice make a big difference. Continue reading